WHY CHRISTIANS ARE UNCOMFORTABLE WITH PRAISE DRINK — AND WHAT IT REVEALS ABOUT OUR FAITH
Bryce Crawford just announced he’s founding a Christian energy drink called Praise Drink, and the reactions say more about the Church than they do about the can in his hand. Some people are excited. Some are confused. Others are already sneering. And that tension exposes a deeper issue we don’t like confronting.
For years, Christians complained that culture was saturated with godless brands, godless messaging, and godless influence. Now a young Christian steps into one of the most aggressively secular industries—energy drinks—and openly brands it around faith. Not subtly. Not coded. Not “vibes.” Straight-up praise. And suddenly the question isn’t “Is this honoring God?” but “Is this cringe?” or “Is this too much?”
That reaction reveals something uncomfortable: many believers are fine with Christianity staying quiet, contained, and aesthetically safe. Faith is welcome in church buildings, worship nights, and Instagram devotionals—but when it walks into commerce, business, or culture with confidence, people panic. We’ve been discipled to think bold faith is embarrassing instead of biblical.
Scripture doesn’t support that instinct. “Whatever you do, do all to the glory of God” (1 Corinthians 10:31) doesn’t come with an asterisk for branding, business, or profit. Joseph honored God in government. Daniel honored God in politics. Lydia honored God in commerce. Faith was never meant to be private—it was meant to be visible.
Is every Christian brand automatically God-ordained? Of course not. Discernment matters. Fruit matters. Motive matters. But dismissing something simply because it publicly names Christ says more about our fear of man than our love of truth. Jesus warned us about this exact tension: “Whoever is ashamed of Me and My words… of him will the Son of Man be ashamed” (Luke 9:26).
The real question isn’t whether Praise Drink succeeds or fails. The question is why so many Christians are uncomfortable seeing faith show up unapologetically in places we don’t control. We begged for influence, then flinched when it arrived without our permission.
If the world is loud about what it worships, why are Christians expected to whisper?
#ChristianCulture #FaithInPublic #JesusIsNotCringe
